Refocus, Relaunch, Return
The year 2020 will certainly be going down in history.
It has been a testing year for everyone. Every single person in the UK has had their life affected from the COVID pandemic, and none more so than the small business owners. But as we start to see the gradual relaxation of COVID lockdown, with business reopening, staff slowly returning to work and starting to build the economy back up, what does this mean for you and your business?
How has COVID affected your business? Did you have to make redundancies meaning you have lost vital members of your team? Have you been lucky enough to offer remote work to your employees and sustain an online presence?
NOW is the time to step up your game! If you’ve slipped up on your social media posts and advertising, are looking for strategies on how to regain momentum for your business but just don’t have the time or knowledge on how to get your mojo back, then don’t worry!
There are so many things you can offer to drum up interest to your business!
Communication is the key! Keep your customers & followers up to date. Even if you’re not 100% ready to relaunch, let them have sneak previews as to what’s coming, expected return dates etc, which will help build anticipation & excitement.
Come back with a bang! After so many months of not running ‘business as usual’, make your return a celebration! No matter what your industry, there’s always scope to offer a giveaway, discounted items or free consultation.
To regain interest in your business, with previous and new customers, give them something to get excited about! Have you added a new range? Are you offering a new service? What new tools can you add to your belt whilst you’ve been in lock down?
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I have been fortunate enough to have been on board with this exciting new venture right from the beginning and it’s wonderful to watch it grow. There are so many inspiring women out there with fantastic stories to share too.